Water. Wheels. Wool.

Leeds Industrial Museum at Armley Mills.

Saturday afternoon. I’m waiting for the bus, right outside the Armley Mills museum I’ve just been in, and a middle age English women arrived. Very Yorkshire, very difficult to understand for me. She told me she was at the museum too, she was at the Saturday’s knitting group, from 1 to 4 pm, I confessed that I’m not able to knit, “You should come darling, we will teach you!” (I’m getting used to all that “sweety” and “honey”). But she didn’t know who she was talking to.

Know how. Inventions. Improvements.
The museum tells the story of Leeds in the last three centuries showing sewing machines, water mills, locomotives, clocks and printers. All togethers. Actually for a visitors it’s quite a mess but a fil rouge still exists.

The first section of the museum holds the textile and tailoring galleries, that tell the history of the industrial revolution that started from the textile manufacturer sectors and in Leeds this basically means wool. You can see changing  and improvements of working techniques and machines from big water wheels to Singer sewing machines. And that what I was expecting. But then I came across a room full of perfectly working clocks (I was almost freaking out with that tic-tac noise) from the  William Potts & Sons Limited, that was a major British manufacturer of public clocks, based in Leeds. And then I went ahed in a big room with: printers, monopoly games, projector and old cameras.

So I discovered that some of these old printers are by the John Waddington Ltd, which started life printing posters for the theatre around 1900 and then diversified into games and packaging, for example: Monopoly. Leeds was once home to some of the best known printing companies and most skilled printing engineers in Britain.

And that’s not all. In the big areas reserved to cinema (in which a old cinema hall has also been recreated) among big projectors, magic lanterns and a zoetrope with running horses, I discovered a deep link between Leeds, the art of capturing moving images and the mysterious disappearance of a certain Louis Le Prince, but maybe it will deserve a special post.
And go forward. The museum is quite dark and a bit disorganized but it seems to be never-ending! There’ s also an outside section with more machines, more engines and a chimney, because in 1788 Armley Mills was turned into the world’s largest woollen mill by Colonel Thomas Lloyd, a Leeds cloth merchant. 

I went away quite confused, wondering that I should come back in a sunnier day for a better visit of the outside but while I was on the bus with the “knitting lady” I imagined the 18th-19th centuries Leeds, smoky, foggy, with chimneys and factories everywhere, with people in the roads struggling again hard work conditions… but it should have been also so vibrant and full of inventions and engineering experimentations, a place of practice and improvements. A place where things were made. A place of know how.

Is that the Leeds heritage? And how is that linked with the today Leeds?

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Leeds. Live it. Love it. Brand it

Leeds. Live it. Love it. Brand it

This morning we had a little chat with Mike Sheedy, teacher at MA Advertising and Design and deputy head of School of design. He, with others, is now working on the brand identity of the school of design of Leeds. The aim is to transmit the richness of this school that have so many souls inside: music, graphic, performance, visual, art, textile… People here should be proud of this variety and diversity, that it’s a kind of unique situation among others english uni.

He also gave us some useful tips about Leeds:

  •  It’s one of the biggest city in England, but it concentrates in a small territory.
  • 70s – 80s. There weren’t so good time here, the industrial Leeds was declining..
  • early 90s the city Council decide to improve the ex-industrial area and relaunched Leeds as a new business city, so they encouraged people to build in the waterfront area, to start creative companies and new businesses. They highlighted the stategic location of the city, placed in the middle of England and that it’s area is not so big, it’s a kind of “condensed city”.
    And it worked!
    It really worked, also in the 2007 recession (think about the Trinity Leeds!)
  • 2005. Leeds. Live it. Love it. Marketing Campaign on air! (the official website doesn’t work now)

…and now? Is it still working? Which is the evaluation of the campaign?

And today which are the needs of the city?