Citazione

Conversation with Steve. #2

Conversation with Steve. #2

“Steve and the sleeping giant”

This morning we discovered some more information about the University of Leeds and its history, through a nice chat with Steve, our tutor. He told us that the Textile and Colours department is the most ancient part of the University and that the Clothworkers’ building is its core, founded in 1874, and after that all the others faculties developed around it, since 1904. And textile and colours seems to be exactly what Leeds has always been famous for. Here colors have been considered from a scientific point of view, explored with quantitative methods and strictly related to technology. But.
But in the early 90s, or probably before, there were a crisis in the textile sector due to international competitor with cheaper labour costs.
Moreover, in the 2000, in Leeds there were also a college for Fashion and Arts but its head seems to had have some problem with finance and taxes so the government asked to the Leeds University to absorb the college for not loosing it.

So that, since 2000, the Uiversity of Leeds held its textile and color heritage with this new art and fashion department. They couldn’t have been separated for long, so in 2005 the School of Design were founded.
But a problem still remain: with so different origins in which direction should the school go?

Maybe they should find a common direction and here is the reason for the brand identity project. But for now the school remain a sleeping giant, with high potentialities, looking for his own direction, hesitant between practice and theory. The difference sometimes is not so easy to define.